Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Ella Skin Care Cabang Kartasura

Aulia Kusuma Wardani, Anis and , Drs. Wiyadi, M.M, Ph.D (2019) Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Ella Skin Care Cabang Kartasura. Skripsi thesis, Universitas Muhammadiyah surakarta.

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Abstract

The aim of this research to analyze influence of service quality which includes reliability, responsiveness, assurance, emphaty, and tangibles of customers satisfaction at Ella Skin Care in Kartasura. Data collection method is a field survey approach by fill out the questionnaires by respondents. The population of this research is all Ella’s customers. The technique sampling in this research uses a type of purposive sampling or sampling based on certain considerations by taking 125 respondents. The data analysis technique used in this research is multiple linier regression. The result of this research is service quality has positive and significant influence to customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, and customers satisfaction.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANIS A'ULIA KUSUMA WARDANI
Date Deposited:	28 Aug 2019 01:59
Last Modified:	28 Aug 2019 01:59
URI:	http://eprints.ums.ac.id/id/eprint/77474

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