Analisis Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Minat Beli Makanan Cepat Saji Popeye Fried Chicken Di Colomadu

Putri, Dzari’ah Yuliati Permana and -, Drs. Ma’aruf, M.M. (2019) Analisis Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Minat Beli Makanan Cepat Saji Popeye Fried Chicken Di Colomadu. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aimed to analyze the influence of brand image, product quality, and the price of the interest in buying Popeye's Fried Chicken. The population in this research is the customer Popeye's Fried Chicken. The sampling technique used in this research is non probability sampling with purposive sampling which is a type of sampling techniques based on specific criteria on respondents. Based on sampling methods and techniques acquired by 100 respondents who fit the criteria. Data collection method used is through field study was a questionnaire personally. Data analysis techniques in this research are validity, reliability testing, multiple linear regression, test the accuracy of parameter estimators (t test), test the accuracy of the model (test F), and the coefficient of determination (R2). The results showed that there are three hypotheses that have been tested in this study are Brand, Product Quality and Price. The third hypothesis where significant positive effect on Popeye's Fried Chicken buying interest particularly in Colomadu. The results showed that daapat accepted research model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand, Product Quality and Price
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DZARI'AH YULIATI PERMANA PUTRI
Date Deposited:	27 Aug 2019 03:56
Last Modified:	27 Aug 2019 03:56
URI:	http://eprints.ums.ac.id/id/eprint/77422

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