Pengaruh Price Discount, Merchandising, Dan Pelayanan Ritel Terhadap Impulse Buying Pada Toko Supplement And Equipment Z Gym Clinic Di Yogyakarta

Wibowo, Yudha and , Moechammad Nasir, SE., M.M., (2019) Pengaruh Price Discount, Merchandising, Dan Pelayanan Ritel Terhadap Impulse Buying Pada Toko Supplement And Equipment Z Gym Clinic Di Yogyakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract This research aims to analyze the effect of Price Discount, Merchandising, and Retail Services on the Impulse Buying at the Z Gym Clinic Supplement and Equipment store in Yogyakarta. This type of study uses a quantitative approach. The sampling technique used in this study is the purposive sampling technique with the criteria of consumers who shop at the Z Gym Clinic Yogyakarta Supplement and Equipment store with a sample size of 100 respondents. The research uses primary data sources and collects data through questionnaires. The method of data analysis in this study uses the validity test, reliability test, multiple linear regression analysis test, t test, F test, and the coefficient of determination (R2). The results of this study indicate that Price Discount, Merchandising, and Retail Service variables can explain Impulse Buying by 76.9% and the remaining 23.1% is explained by other variables. Based on the results of the study showed that partially the variable Price Discount, Merchandising, and Retail Services had a positive and significant effect on Impulse Buying. Keywords: Price Discount, Merchandising, Retail Service, Impulse Buying.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price Discount, Merchandising, Pelayanan Ritel, Impulse Buying
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YUDHA WIBOWO
Date Deposited:	21 Aug 2019 03:40
Last Modified:	21 Aug 2019 03:40
URI:	http://eprints.ums.ac.id/id/eprint/76635

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