Analysis Of Perceived Information Quality, Privacy, And Security On Consumer Repurchase Intention And Trust As Mediation Variable In The Context Of Traveloka Services

Br. Napitupulu, Suha Salsabila and -, Soepatini, S.E., M.Si., Ph.D (2019) Analysis Of Perceived Information Quality, Privacy, And Security On Consumer Repurchase Intention And Trust As Mediation Variable In The Context Of Traveloka Services. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Information quality, perceived privacy protection, and perceived security protection are the important factor in building successful long-term relationships in the e-commerce context. In the absence of physical interaction between the buyer and the seller, how websites can gain the trust of the buyers and deliver on the promises made have become central issues in online customer relationship management. What are the antecedents of trust in this context? How do trust affects an Internet consumer’s purchasing decision? To answer these questions, we develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a repurchase from a given site, test the proposed model using a Confirmatory Factor Analysis technique on Internet consumer repurchasing behavior data collected via a Web survey, and consider the implications of the model. The results of the study show that Internet consumers’ trust strong impacts on their repurchasing decisions. Consumer disposition to trust, privacy concerns, security concerns, and the information quality of the Website have strong effects on Internet consumers’ trust in the Website. Keywords: Role of trust, Electronic commerce, Antecedents of trust, Consumer trust, Internet consumer behaviour, Privacy and security

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Role of trust, Electronic commerce, Antecedents of trust, Consumer trust, Internet consumer behaviour, Privacy and security
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SUHA SALSABILA BR. NAPITUPULU
Date Deposited:	19 Aug 2019 08:43
Last Modified:	19 Aug 2019 08:43
URI:	http://eprints.ums.ac.id/id/eprint/76420

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