The Effect Of Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Knowledge On Green Purchase Intention With Attitude Towards Green Product As A Mediating Variable (Empirical Study On Green Product Cosmetics: Mineral Botanica In Yogyakarta)

Luxfiati, Bilkis Aulia and , Soepatini, M.Si. Ph.D (2019) The Effect Of Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Knowledge On Green Purchase Intention With Attitude Towards Green Product As A Mediating Variable (Empirical Study On Green Product Cosmetics: Mineral Botanica In Yogyakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Although the intention to buy green product cosmetics, especially in Yogyakarta, is not clearly understood, the purpose of this study is to analyze the purchase intention of green product cosmetics by using behavioral theory planned in the purchase of Mineral Botanica cosmetics in Yogyakarta. This study uses quantitative research to examine the relationship between Environmental Concern, Consumer Effectiveness Perception and perceived Environmental Knowledge on the purchase intention of green products through attitudes towards green products. Using a 17-item questionnaire and purposive sampling method, data were collected from 100 residents in Yogyakarta. Data were analyzed using multiple linear regression tests. The t-test is used to test the proposed hypothesis. The results show that environmental awareness, consumer effectiveness perceptions, perceptions of environmental knowledge through attitudes towards green products show a significant influence on the purchase intention of green products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Knowledge, Attitude toward Green Product, Green Purchase Intention.
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BILKIS AULIA LUXFIATI
Date Deposited:	23 Aug 2019 03:39
Last Modified:	23 Aug 2019 03:39
URI:	http://eprints.ums.ac.id/id/eprint/76368

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• The Effect Of Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Knowledge On Green Purchase Intention With Attitude Towards Green Product As A Mediating Variable (Empirical Study On Green Product Cosmetics: Mineral Botanica In Yogyakarta). (deposited 23 Aug 2019 03:39) [Currently Displayed]

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