Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Pelanggan Onlineshop Ilookshoes)

Fadlilah, Syayyiatul and -, Drs. Wiyadi, M.M., Ph.D (2019) Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Pelanggan Onlineshop Ilookshoes). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand image, product quality and price on study purchasing decisions on Ilookshoes online customers. The sample of this study is that some teenage / adult women who have made purchases at the Ilookshoes online shop at least once, using non-probability sampling techniques with a purposive sampling method of 100 respondents. Methods of collecting data using questionnaires online through social media instagram and whatsapp. The analytical tool used is multiple linear regression. The results show that, (1) brand image has a significant effect on consumer purchasing decisions, (2) product quality has no significant effect on consumer purchasing decisions, and (3) price has a significant effect on consumer purchasing decisions of Ilookshoes.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Kualitas Produk, Harga
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SYAYYIATUL FADLILAH
Date Deposited:	16 Aug 2019 03:28
Last Modified:	16 Aug 2019 03:28
URI:	http://eprints.ums.ac.id/id/eprint/76061

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