Pengaruh Citra Merek, Persepsi Harga Dan Kepercayaan Terhadap Niat Beli Dengan Persepsi Nilai Sebagai Variabel Intervening (Studi Empiris pada Calon Konsumen Kosmetik Merek Safi)

Agustina, Maya and , Soepatini, SE, Msi, Ph.D. (2019) Pengaruh Citra Merek, Persepsi Harga Dan Kepercayaan Terhadap Niat Beli Dengan Persepsi Nilai Sebagai Variabel Intervening (Studi Empiris pada Calon Konsumen Kosmetik Merek Safi). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim to be achieved by holding this research is to analyze the indirect influence of brand image, price perception and trust in purchase intentions mediated by perceptions of value and analyze the influence of brand image, perceived price, trust and perceived value of buying intention directly. The results of this study are expected to be a guideline for determining the steps that Safi will take in the future by considering the brand image, perceived price, trust and perceived value of purchase intention. The population in this study were all Safi prospective customers while the sampling technique used the Purposive Sampling method, which was 100 respondents with the criteria of knowing but not yet buying Safi's products. The results showed that the first model brand image variable, price perception and trust had a significant influence on perceived value and the second model brand image variable, perceived price, trust and perceived value had a significant influence on purchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Price Perception, Trust, Perception Value, Purchase Intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MAYA AGUSTINA
Date Deposited:	09 Aug 2019 07:52
Last Modified:	09 Aug 2019 07:52
URI:	http://eprints.ums.ac.id/id/eprint/75890

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