Pengaruh Komunikasi Pemasaran Terpadu dan Kualitas Pelayanan Terhadap Kunjungan Wisatawan Domestik Ke Kota Karanganyar

Murwati, Della Mayang and ., Dra. Wuryaningsih DL., MM. (2019) Pengaruh Komunikasi Pemasaran Terpadu dan Kualitas Pelayanan Terhadap Kunjungan Wisatawan Domestik Ke Kota Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aims to determine the effect of integrated marketing communication and service quality both partially and simultaneously on domestic tourist visits to the city of Karanganyar. This study uses a quantitative method, the method of data analysis with multiple linear regression analysis which was previously tested for classical assumptions. Hypothesis testing uses t test, model accuracy test using F test and coefficient of determination. The results showed that Integrated Marketing Communication had an effect on Domestic Tourist Visits with significant influence. Service quality has a positive effect on Domestic Tourist Visits, simultaneously the Integrated Marketing Communication variables and Service Quality significantly affect the satisfaction of Domestic Tourist Visits. This shows that the effect of Integrated Marketing Communication and Service Quality on Domestic Tourist Visits simultaneously

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Integrated Marketing Communication, Service Quality, Domestic Tourist Visits
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DELLA MAYANG MURWATI
Date Deposited:	31 Jul 2019 04:46
Last Modified:	31 Jul 2019 04:46
URI:	http://eprints.ums.ac.id/id/eprint/75011

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