Analisis Gaya Hidup dan Nilai Merek Yang Dirasakan Terhadap Keputusan Pembelian Produk Fashion Mewah Melalui belanja online

Addausi, Ghifarin and , Kussudyarsana, S.E., M.Si., Ph.D. (2019) Analisis Gaya Hidup dan Nilai Merek Yang Dirasakan Terhadap Keputusan Pembelian Produk Fashion Mewah Melalui belanja online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim of this research to analyze influence of life style and perceived brand value to create buying decision through online shopping. Empiciral studies at branded fashion products. The population of this research is all students of Muhammadiyah University of Surakarta. The technique sampling in this research is purposive sampling by take 100 respondences. Data collection method using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found some finding, the first is life style has significant influence to create buying decision through online shopping and the second is perceived brand value has significant influence to create buying decision through online shopping

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Life style, Perceived Brand Value, and Buying Decision.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GHIFARIN ADDAUSI
Date Deposited:	25 Jul 2019 07:38
Last Modified:	25 Jul 2019 07:38
URI:	http://eprints.ums.ac.id/id/eprint/74543

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