Pengaruh Daya Tarik, Keahlian dan Kepercayaan Beauty Vlogger Terhadap Minat Beli Konsumen pada Produk Kosmetik

Utami, Lina Febriani Wahyu and , Dr. Anton Agus Setyawan, M.Si (2019) Pengaruh Daya Tarik, Keahlian dan Kepercayaan Beauty Vlogger Terhadap Minat Beli Konsumen pada Produk Kosmetik. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The analysis of this study is the influence of beauty vlogger's attractiveness, expertise and trust in consumer buying interest in cosmetic products. The purpose of this study was to determine the effect of beauty vlogger's appeal on consumer buying interest, to determine the effect of beauty vlogger expertise on consumer buying interest, to determine the effect of beauty vlogger's trust in consumer buying interestStudies conducted at the Students of the Faculty of Economics and Business, Muhammadiyah University, Surakarta. The sample taken in the study was 150 student respondents. The analytical method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found, it can be explained that attraction, expertise, and trust have a positive and significant influence on consumers' buying interest in cosmetic products. In the model formed the variables of attraction, expertise, and trust are able to explain the variables of consumer buying interest by 37.5% and the remaining 62.5% are still influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Attractiveness, Expertise, Trust, Purcahse Intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LINA FEBRIANI WAHYU UTAMI
Date Deposited:	24 Jul 2019 07:00
Last Modified:	24 Jul 2019 07:00
URI:	http://eprints.ums.ac.id/id/eprint/74503

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