Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dan Kepuasan Pelanggan Sebagai Variabel Mediasi Di Pasar Burung Depok Solo

Parwati, Ida and , Dr. Muzakar Isa, SE, MSi (2019) Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dan Kepuasan Pelanggan Sebagai Variabel Mediasi Di Pasar Burung Depok Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (623kB)
	PDF (Halaman Depan) HALAMAN DEPAN (1).pdf Download (519kB)
	PDF (Bab I) bab 1.pdf Download (115kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (78kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (106kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (192kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (29kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (62kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (440kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (198kB) | Request a copy

Abstract

Analysis of this study about the effect of service quality on loyalty and satisfaction as a mediating variable. Study conducted at Pasar Burung Depok Solo. The samples taken in the study were 100 customers who were in the Pasar Burung Depok Solo. The analytical method used is multiple linear regression analysis, test validity and reliability. Based on the results of the analysis found, it can be explained that both service quality and customer satisfaction directly have a significant effect on consumer loyalty while indirectly customer satisfaction mediates significantly between service quality and consumer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, consumer satisfaction, consumer loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IDA PARWATI
Date Deposited:	17 May 2019 01:56
Last Modified:	17 May 2019 01:56
URI:	http://eprints.ums.ac.id/id/eprint/73370

Actions (login required)

View Item