Analysis of Costumers' Online Purchase Intention in Fashion Products

Salim, Novan and -, Ihwan Susila, S.E., M.Si, Ph.D (2017) Analysis of Costumers' Online Purchase Intention in Fashion Products. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Publication Journal-4 novan_ok.pdf Download (1MB)
	PDF (HALAMAN DEPAN) Cover Page.pdf Download (981kB)
	PDF (BAB I) Chapter 1.pdf Download (102kB)
	PDF (BAB II) Chapter 2.pdf Restricted to Repository staff only Download (597kB) | Request a copy
	PDF (BAB III) Chapter 3.pdf Restricted to Repository staff only Download (183kB) | Request a copy
	PDF (BAB IV) Chapter 4.pdf Restricted to Repository staff only Download (301kB) | Request a copy
	PDF (BAB V) Chapter 5.pdf Restricted to Repository staff only Download (123kB) | Request a copy
	PDF (DAFTAR PUSTAKA) References.pdf Download (125kB)
	PDF (LAMPIRAN) Appendix.pdf Restricted to Repository staff only Download (433kB) | Request a copy
	PDF (PERNYATAAN PUBLIKASI ILMIAH) scanned SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (24kB) | Request a copy

Abstract

This research adopted several previous studies by Yu-Hui and Barnes; Pavlou; Im and Ha; and McKnight that formed as a theoretical framework with the aim to explain the relationship between trust, perceived risk, shopping enjoyment, site design quality and online purchase intention. This research is quantitative research and used convenience sampling in taking sample. The sample size of this research is 267 respondents taken from the internet user in Indonesia. Confirmatory factor analysis and Cronbanch’s Alpha were used for validity and reliability respectively. Multiple regression analysis was used to analyze the data in this research. The result of the research showed two variables have positive and significant value on online purchase intention, while the other two were rejected. This research also proposes suggestions for both of future research and online fashion shop.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	online purchase intention, trust, perceived risk, shopping enjoyment, site design quality, fashion online stores, e-commerce
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOVAN SALIM
Date Deposited:	23 May 2019 06:50
Last Modified:	23 May 2019 06:50
URI:	http://eprints.ums.ac.id/id/eprint/73365

Actions (login required)

View Item