Analisis Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian (Studi Warung Makan Ayam Kremes dan Bebek Goreng Pak Bagyo di Karanganyar)

Hapsari, Oktaviana Intan and , Dra. Chuzaimah, M.M (2018) Analisis Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian (Studi Warung Makan Ayam Kremes dan Bebek Goreng Pak Bagyo di Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI Oktaviana.pdf Download (289kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (552kB)
	PDF (Bab I) BAB I.pdf Restricted to Repository staff only Download (249kB) | Request a copy
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (693kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (543kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (607kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (523kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (670kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (799kB) | Request a copy
	PDF (Surat Pernyataan) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (59kB) | Request a copy

Abstract

This study aims to determine how much influence the price, product quality and location of purchasing decisions on the Kremes Ayam food stall and Pak Bagyo Fried Duck in Karanganyar. And this study also aims to analyze the most dominant factors in influencing purchasing decisions in Kremes Chicken and Pak Bagyo Fried Duck in Karanganyar. The population used in this study are consumers who have or often come to buy Pak Bagyo crispy chicken and fried duck. The sample in this study were 100 respondents using non probability sampling techniques with an accidental sampling approach. The analytical method used is quantitative analysis of multiple regression analysis. This analysis includes: validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing with t test, and F test, and determinant analysis. Hypothesis testing using the t test indicates that the three independent price variables, product quality, location studied have a positive and significant effect on the dependent variable, namely the purchasing decision. Through the F test it can be seen that the price variable, product quality, and location are feasible to test purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Location and Purchasing Decision
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	OKTAVIANA INTAN HAPSARI
Date Deposited:	18 May 2019 09:24
Last Modified:	18 May 2019 09:24
URI:	http://eprints.ums.ac.id/id/eprint/73050

Actions (login required)

View Item