Minat Beli Konsumen Ditinjau Dari Kualitas Pelayanan Dan Promosi Sepeda Motor Honda Pada Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta Angkatan 2017 (Studi Kasus Mahasiswa Yang Memiliki Sepeda Motor Honda)

Rahmawati, Zulaiha Nur and , Drs. Sudarto, M.M (2019) Minat Beli Konsumen Ditinjau Dari Kualitas Pelayanan Dan Promosi Sepeda Motor Honda Pada Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta Angkatan 2017 (Studi Kasus Mahasiswa Yang Memiliki Sepeda Motor Honda). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract The level of competition for Honda motorcycle transportation equipment in people's lives which increasingly increases the quality of services and promotions can influence consumers' buying interest. Effect of service quality on consumer buying interest in Accounting Education students at Surakarta Muhammadiyah University. The effect of promotion on consumer buying interest in accounting education students at Surakarta Muhammadiyah University. The influence of service quality and promotion on consumer buying interest in Accounting Education students at Surakarta Muhammadiyah University. This research method uses an associative quantitative method, a population of 278 students, a sample of 152 students, with atechnique Random Sampling with Proportionate stratified random sampling. Results showed through a linear regression analysis of service quality coefficient 0.257 and 0.164 promotion through t test obtained tcount 3,517 service quality, ttable 1,976 andpromotionalt, 2,344ttable 1.976. From the two variables, get Fcount 34.857> Ftable 3.081 shows the influence between service quality and promotion. Keyword: quality of service, promotion and buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	quality of service, promotion and buying interest.
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ZULAIKAH NUR RAHMAWATI
Date Deposited:	15 Feb 2019 08:27
Last Modified:	16 Feb 2019 04:46
URI:	http://eprints.ums.ac.id/id/eprint/71455

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