Analisis Fungsi Komunikasi Kelompok dalam Mempertahankan Kearifan Lokal(Studi analisis deskriptif kelompok paguyuban Pantai Watu Kodok)

Laksana, Satya Indra and , Dr. Edi Nugroho Saputro,S.E.,M.Si (2019) Analisis Fungsi Komunikasi Kelompok dalam Mempertahankan Kearifan Lokal(Studi analisis deskriptif kelompok paguyuban Pantai Watu Kodok). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Communication is very crucial in the process of conveying and receiving messages for each individual and group. Communication also plays a role in achieving a goal that is personal or shared. With a good communication strategy any goal can be achieved easily. In groups communication can be easily established because groups consist of individuals who have a common background and goals. A strong group has a strategy and a good communication structure because it will later become a weapon in dealing with disturbances, threats, and issues from outside and inside. The research method that used in this study is a qualitative descriptive method. Data collection techniques were conducted by in-depth interviews and choosing the research interviewees, namely the management and members of Watu Kodok Beach Community according to predetermined criteria, that is the members of Watu Kodok Beach Community 2 and understood about any information about Watu Kodok beach Community. The technique of determining informants is done by purposive sampling technique. Data analysis method in this study uses interactive analysis by reducing data, presenting data and drawing conclusions or verification. The results of the research that are known to be the Group communication of the Watu Kodok beach Community include aspects of social function, educational functions, persuasive functions, problem solving functions and therapeutic functions. In this study the function of group communication became the basis of the role of group communication in maintaining the local wisdom of Watu Kodok beach.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: group communication, comumunity watu kodok beach, local wisdom
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: SATYA INDRA LAKSANA
Date Deposited: 07 Feb 2019 01:33
Last Modified: 07 Feb 2019 01:33
URI: http://eprints.ums.ac.id/id/eprint/70586

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