Pengaruh Marketing Mix terhadap Minat Pembelian Motor Yamaha di Surakarta Tahun 2017

, Sarwono and , Imron Rosyadi, Dr. M.Ag (2019) Pengaruh Marketing Mix terhadap Minat Pembelian Motor Yamaha di Surakarta Tahun 2017. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of products, prices, locations and promotions on the interest in buying Yamaha motorbikes in Surakarta. The population in this study were respondents / consumers who bought Yamaha Motorbikes while the sample used was 100 respondents. Based on the results of the study it is known that product variables with a value of tcount of 3.808 and ttable of 2,000 while the significance of 0.000 is smaller than  () = 0.05, which means that the product has a significant influence on purchase interest. Price variable with a value of tcount of 6.934 and ttable of 2,000 while the significance of 0,000 is smaller than  () = 0.05, which means that prices have a significant influence on interest in buying. Location variables with a tcount of 3.165 and ttable of 2,000 while the significance of 0.002 is smaller than  () = 0.05, which means that the location has a significant influence on interest in buying. Promotional variables with a tcount of 2.226 and t table of 2,000 while the significance of 0.028 is smaller than  () = 0.05, which means that the promotion has a significant influence on interest in purchasing.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product, Price, Location, Promotion and Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SARWONO
Date Deposited:	10 May 2019 08:03
Last Modified:	10 May 2019 08:03
URI:	http://eprints.ums.ac.id/id/eprint/69782

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