Fauzi, Amalia Rizky and , Dr. Edy Purwo Saputro, S.E., M.Si. (2019) Penggunaan Line Sebagai Media Komunikasi Organisasi (Studi Kualitatif Deskriptif Media Sosial Line pada UKM di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
LINE is one any social media whose have a main function as instant messenger, and chatting platform used as a medium of communication between users by using the internet network. LINE is not just trend, but LINE has a function as a solution to manage organization whose can supports organization activities. This research refers to the CMC theory with Bubas assumption (2001) which is the efficiency that related to the time, space, resources, the goals and can delivered the understanding of text quickly, and also CMC can reconvene in social or professional and the CMC users can be satisfied. This research used qualitative method that has descriptive. To collect the data, researchers used in-depth interviewed and sampling technique uses purposive sampling criteria determined by researchers with 10 informants from 5 different Student Activities Unite (UKM) in UMS. Researchers used triangulation source to check the validity and to present data, the researchers used an analysis method from Miles and Haberman. The results of this research related to the use of LINE as an organizational communication media for Student Activities Unite (UKM) in UMS, shows that LINE as extension of communication within the organization has succeeded in carrying out its role to aim the needs of communication in organizations. LINE can cut the distances, time, and resources and also can achieve the satisfaction of communication in organization.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | organization communication, cmc, social media, lineapps |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | AMALIA RIZKY FAUZI |
| Date Deposited: | 11 Jan 2019 02:51 |
| Last Modified: | 11 Jan 2019 02:51 |
| URI: | http://eprints.ums.ac.id/id/eprint/69651 |
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