Pengaruh Kekuatan Asimetri (Power Asymetry) Kepercayaan Dan Komitmen Terhadap Kinerja Bisnis Peritel UMKM

Anindita, Sekar Mirah and , Dr. Anton Agus Setyawan, SE., M.Si (2019) Pengaruh Kekuatan Asimetri (Power Asymetry) Kepercayaan Dan Komitmen Terhadap Kinerja Bisnis Peritel UMKM. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this research about the influence of power asymmetry satisfaction and business to business commitment to business performance. Study conducted at Retailers in Soloraya. Samples taken in the study were 245 retailers in Soloraya. The analytical method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that the power asimetry satisfaction and business to business commitment has a positive and significant impact on business performance. In the model formed variable of satisfaction and business to business confidence able to explain business performance variable equal to 32,8% and rest 67,2% still influenced by other variable.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Power Asimetry Satisfaction, Commitment, Business Performance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: SEKAR MIRAH ANINDITA
Date Deposited: 09 Jan 2019 08:25
Last Modified: 09 Jan 2019 08:25
URI: http://eprints.ums.ac.id/id/eprint/69638

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