Faktor-Faktor yang Mendorong Pembelian Impulsif pada Produk Makanan

Sahid, Roynal Abdul and , Dr. Anton Agus Setyawan, M.Si. (2019) Faktor-Faktor yang Mendorong Pembelian Impulsif pada Produk Makanan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to determine the cognitive and affective factors that can affect the purchase of inclusive food products. The sample used in this study was 160 samples using convenience research methods or accidental sampling. Analysis of data data used in this study is multiple linear regression. The results of this study indicate that cognitive and affective factors have a positive and supportive effect on impulsive purchases of food products, while gender factors have no effect on impulsive purchases on food products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	gender, cognitive, affective, impulsive buying
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROYNAL ABDUL SAHID
Date Deposited:	10 Jan 2019 07:08
Last Modified:	10 Jan 2019 07:08
URI:	http://eprints.ums.ac.id/id/eprint/69625

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