Struktur dan Satuan Pengisi Teks Iklan di Situs Online Serta Implikasinya dalam Pembelajaran Bahasa Indonesia

Amalia, Nadia Ayu and , Drs. Agus Budi Wahyudi, M.Hum (2018) Struktur dan Satuan Pengisi Teks Iklan di Situs Online Serta Implikasinya dalam Pembelajaran Bahasa Indonesia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe (1) the structure of ad text onsites online (www.tokopedia.com) (2) the form of ad text languages onsites online (www.tokopedia.com). This study uses descriptive qualitative methods. This research data is in the form of discourse in ad text. The data source used in this study is ansite online called www.tokopedia.com. The findings of this study are in the form of 3 advertisement structures, namely (1) main item, which has 5 propositions, (a) Propositions that emphasize prospective customer relief, (b) Curiosity-generating propositions for prospective customers, (c) Propositions in the form of questions that demand more attention, (d) Propositions that give command or orders to prospective customers, (e) Propositions that attract special consumer attention. (2) advertising agency, which consists of (a) subjective reasons and (b) objective reasons. (3) cover, which contains information about (a) price, (b) store / seller name, (c) telephone number, (d) address. In addition, this study also found a unit of filling in ad text in the form of English as well as the use of abbreviations and acronyms. The structure and unit for filling in the ad text in the online site (www.tokopedia.com) has implications as Indonesian teaching materials in junior high schools (SMP). This linkage is included in semester 1 Indonesian language VIII teaching materials on ad text, namely on basic competencies (KD). 3.4 Analyzes the presentation and language patterns of ad text, slogans, or posters (which make pride and motivation) from various sources that are read and heard) .

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	structure, language, ad text
Subjects:	L Education > L Education (General) P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa, Sastra Indonesia dan Daerah
Depositing User:	NADIA AYU AMALIA
Date Deposited:	07 Dec 2018 07:04
Last Modified:	07 Dec 2018 07:04
URI:	http://eprints.ums.ac.id/id/eprint/69417

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