Analisis Pengaruh Kualitas Pelayanan Harga Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Jasa Transportasi (Studi Empiris Pada Pengguna Jasa Transportasi PO. Damai Trans Klaten)

Dharmawan, Dody and , Drs. Wiyadi, M.M., Ph.D. (2018) Analisis Pengaruh Kualitas Pelayanan Harga Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Jasa Transportasi (Studi Empiris Pada Pengguna Jasa Transportasi PO. Damai Trans Klaten). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is conducted to custommer of PO. Damai Trans Klaten. The aim from this research is to know the effect from service quality, price, and custommer satisfactiontoward the custommer loyalty of PO. Damai Trans Klaten. In this research collected of data with questionnaire toward 100 respondents with purpossive sampling technique. This is doing to know theperceptions from respondents about each variable. Data instrument test (Validity test, and reliability test),multiple linear regression analysis, classic assumption test (Normality test, Multicolinearity test, heteroskedasticitytest), and hypothesis test (F test, t test,determination coefficient) will be used to analyze. From regression analysis, we know that service quality (0,260), price (0,423), and custommer satisfaction (0,302) have the positive effect for the custommer loyalty. From F test resulting service quality, price, and custommer satisfaction, that mean all of three variables have simultaneous significance influential (0,000) toward the custommer loyalty.From t test resulting service quality(0,013), price (0,000) and custommer satisfaction (0,000), that mean all variables have significance influential toward custommer loyalty

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, price, custommer satisfaction, loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DODY DHARMAWAN
Date Deposited:	15 Nov 2018 07:37
Last Modified:	15 Nov 2018 07:37
URI:	http://eprints.ums.ac.id/id/eprint/69137

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