Analisis Strategi Pemasaran dengan Menggunakan Metode Quantitative Strategic Planning Matrix pada UKM Jamu Bisma Sehat

Kusumaningtyas, Marta and -, Much Djunaidi, S.T,. M.T and -, Ratnanto Fitriadi, S.T., M.T and -, Hafidh Munawir, S.T., M.Eng (2018) Analisis Strategi Pemasaran dengan Menggunakan Metode Quantitative Strategic Planning Matrix pada UKM Jamu Bisma Sehat. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

UKM Jamu Bisma Sehat is one of the traditional herbal medicine producers located in Nguter Village, Sukoharjo. One of the problems faced by UKM Jamu Bisma Sehat is marketing. Marketing is done by relying on people from outside of Java to be brought to their hometowns, for now they have sales marketing but it is still not enough. The products produced by Bisma Sehat have not been too well known, only Bisma Sehat customers are aware of Bisma Sehat's products. The purpose of this study is to provide an alternative marketing strategy for UKM Jamu Bisma Sehat that are expected to help in the field of marketing. IFE and EFE values are 2.79 and 1.08, respectively, which place the company's position on Quadrant I, which means Proactive. It states that companies can take advantage of opportunities with strength. Total TAS shows an alternative strategy 2, namely to maintain the company's image as a producer of quality natural herbs with a greater value than strategy 1, which is 5.76. By maintaining this image UKM Jamu Bisma Sehat can introduce its products which are free from the side effects of chemicals, which adds a positive value to the products of UKM Jamu Bisma Sehat. Keywords: Marketing Strategy, SWOT, QSPM, Traditional Herbs

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Strategi Pemasaran, SWOT, QSPM, Jamu Tradisional
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	MARTA KUSUMANINGTYAS
Date Deposited:	13 Nov 2018 07:47
Last Modified:	13 Nov 2018 07:47
URI:	http://eprints.ums.ac.id/id/eprint/68906

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