Pengaruh Atribut Produk, Merek dan Kemasan terhadap Keputusan Pembelian Citra Hand and Body Lotion di Surakarta

Putra, Muhammad Fahrizal Aditya and , Drs. Wiyadi, M.M., Ph.D. (2018) Pengaruh Atribut Produk, Merek dan Kemasan terhadap Keputusan Pembelian Citra Hand and Body Lotion di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The research aims to analyze the product attributes, brand and packaging to purchasing decision. This research is a quantitative research. The sample of this research is student who studies in Surakarta as much as 100 respondents with sampling technique Accidental Sampling. Methods of data collection using questionnaires. Data analysis technique using multiple regression analysis. The results of study partially indicate that the variable product quality, product design, product features, brands, and packaging influence purchasing decisions Citra Hand and Body Lotion in Surakarta. For future research, it is necessary to add other independent variables, for example: Price, Distribution, Product Completeness, Promotion.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, product design, product features, brands, packaging and purchasing decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD FAHRIZAL ADITYA PUTRA
Date Deposited:	30 Oct 2018 07:19
Last Modified:	30 Oct 2018 07:19
URI:	http://eprints.ums.ac.id/id/eprint/67758

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