Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Hypermart

Damayanti, Alvinia Putri and , Dr. Anton Agus Setyawan, S.E., M.Si. (2018) Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Hypermart. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the dimensions of service quality to customer satisfaction. The population in this study is the people who have visited Hypermart already more than twice. This study used respondents in hypermart samples used by 150 respondents using Non Probability sampling technique with Purposive Sampling type with sample determination with certain consideration. Method of data analysis with with multiple linear regression test. The results show that the variables of reliability, empathy and tangibles have an influence on customer satisfaction, while the responsiveness and assurance have no effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality (Reliability, Responsiveness, Assurance, Empathy, Tangibles) and Customer Satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALVINIA PUTRI DAMAYANTI
Date Deposited:	24 Oct 2018 04:27
Last Modified:	24 Oct 2018 04:27
URI:	http://eprints.ums.ac.id/id/eprint/67683

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