Hubungan Antara Harga Diri, Citra Tubuh, dan Dukungan Teman Sebaya terhadap Perilaku Konsumtif pada Mahasiswa Konsumen Klinik Perawatan Kecantikan

Khumaira, Khumaira and -, Dr. Yudhi Satria Restu, M.Si. (2018) Hubungan Antara Harga Diri, Citra Tubuh, dan Dukungan Teman Sebaya terhadap Perilaku Konsumtif pada Mahasiswa Konsumen Klinik Perawatan Kecantikan. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is aimed to investigate the correlation (1) between self-esteem, body image, peer support and consumptive behavior among college students of skincare clinic consumer, (2) between self-esteem and consumptive behavior among college students of skincare clinic consumer, (3) between body image and consumptive behavior among college students of skincare clinic consumer and (4) between peer support and consumptive behavior among college students of skincare clinic consumer. Sampling technique used in this research is incidental sampling with total sample of 173 students. Research instrument were self-esteem scale, body image scale, peer support scale and consumptive behavior scale. The data were analyzed using regression. Result of the research are: (1) There is a significant correlation between self-esteem, body image, peer support and consumptive behavior among students of skincare clinic consumer, (2) there is significant negative correlation between self-esteem and consumptive behavior among students of skincare clinic consumer, (3) there is significant negative correlation between body image and consumptive behavior among students of skincare clinic consumer,and (4) there is significant negative correlation between peer support and consumptive behavior among students of skincare clinic consumer. The total of effective contribution of three variablesare 69,2 % so there are 30,8% influenced by another factors. Keywords : body image, peer support, self-esteem, skincare clinic consumer, consumptive behavior

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	Harga Diri, Citra Tubuh, Dukungan Teman Sebaya, Perilaku Konsumtif dan Perawatan Kecantikan
Subjects:	Q Science > QP Physiology
Divisions:	Fakultas Pasca Sarjana > Magister Sains Psikologi
Depositing User:	KHUMAIRA
Date Deposited:	17 Oct 2018 03:06
Last Modified:	17 Oct 2018 03:06
URI:	http://eprints.ums.ac.id/id/eprint/67491

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