Pengaruh Periklanan, Personal Selling dan Promosi Penjualan Terhadap Keputusan Pembelian Sepeda Motor Yamaha “Nmax” Di Surakarta

Yudanto, Prabowo Anugrah Tri and , Drs. Agus Muqorrobin, M.M. (2018) Pengaruh Periklanan, Personal Selling dan Promosi Penjualan Terhadap Keputusan Pembelian Sepeda Motor Yamaha “Nmax” Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research target to know the advertising influence to decision of purchasing of motorbike Yamaha “NMAX” in Surakarta. To know the influence of personal selling have an effect on to decision purchasing of motorbike Yamaha “NMAX” in Surakarta. To know the influence sales promotion have an effect on to decision purchasing of motorbike Yamaha “NMAX” in Surakarta. This research population entire/all buyer and also wearer of Motorbike NMAX In Surakarta and sampel of entire/all buyer and also wearer of Motorbike NMAX In Surakarta amounting to 100 responder. Pursuant to research result show the Advertisement have the influence which significant to purchasing decision. Personal Selling have the influence which significant to purchasing decision. Sales promotion have the influence which significant to purchasing decision. And by together Advertisement variable, Personal Selling and Sales Promotion have an effect on the signifikan to purchasing decision. So that model used in this research can be told fit. Pursuant to result analyse the coefficient determination (R2) obtained adjusted Rsquare (R2) equal to 0,529, meaning variation of change of explainable purchasing decision variable by advertising variable, Personal 1 Selling and Sales Promotion equal to 58,5%. While the rest equal to 47,1% explained by dissimilar variable outside model

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Advertisement, Personal Selling, Sales Promotion And Purchasing Decision
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRABOWO ANUGRAH TRI YUDANTO
Date Deposited:	15 Oct 2018 03:34
Last Modified:	15 Oct 2018 03:34
URI:	http://eprints.ums.ac.id/id/eprint/67420

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