Atmojo, Tatag Jati and -, Drs. Sujadi, M.M. (2018) Analisis Pengaruh Merek dan Negara Asal (Country Of Origin) Terhadap Keputusan Pembelian Handphone (Studi Kasus Pada Mahasiswa S1 Jurusan Ekonomi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI-7 TATAG.pdf Download (544kB) |
|
PDF (HALAMAN DEPAN)
HALAMAN DEPANe.pdf Download (905kB) |
|
PDF (BAB I)
BAB I.pdf Restricted to Repository staff only Download (26kB) |
|
PDF (BAB II)
BAB II.pdf Download (121kB) |
|
PDF (BAB III)
BAB III.pdf Restricted to Repository staff only Download (108kB) |
|
PDF (BAB IV)
BAB IV.pdf Restricted to Repository staff only Download (176kB) |
|
PDF (BAB V)
BAB V.pdf Restricted to Repository staff only Download (21kB) |
|
PDF (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (90kB) |
|
PDF (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only Download (281kB) |
|
PDF (SURAT PERNYATAAN PUBLIKASI)
SURAT PERNYATAAN PUBLIKASI.PDF Restricted to Repository staff only Download (227kB) |
Abstract
ABSTRACT The decision to buy a mobile phone can be influenced by many factors such as brand and country of origin. The object of this study is the undergraduate student of Economics and Management Department of Faculty of Economics and Business Muhammadiyah University of Surakarta. The purpose of this study is to determine the influence of brand and country of origin on mobile phone purchase decision. The population in this study is all students of the Department of Management Economics Faculty of Economics and Business University of Muhammadiyah Surakarta. The sample in this research is 50 respondents. Methods of data collection using interviews. Data analysis techniques use multiple linear regression. From the research result got brand and parent country variables partially and simultant have significant effect to mobile purchasing decision variable. The variable purchase decision of 54.6% mobile phone can be explained by brand and country of origin. Keywords: Brand, Country of Origin, Purchase Decision.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Brand, Country of Origin, Purchase Decision. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | TATAG JATI ATMOJO |
| Date Deposited: | 03 Oct 2018 08:51 |
| Last Modified: | 03 Oct 2018 08:51 |
| URI: | http://eprints.ums.ac.id/id/eprint/67313 |
Actions (login required)
 |
View Item |
