Faktor-faktor yang Mempengaruhi Kepuasan Konsumen serta Dampaknya terhadap Loyalitas Konsumen dalam Jasa Kereta Api

Iqbal, Muhammad and , Dra. Wuryaningsih DL, MM (2018) Faktor-faktor yang Mempengaruhi Kepuasan Konsumen serta Dampaknya terhadap Loyalitas Konsumen dalam Jasa Kereta Api. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The analysis of this research is about the factors that influence customer satisfaction and its impact on consumer loyalty in Railway Services. Study conducted on Railway Services. Samples taken in the study were 100 respondents who used Railway Services. The analytical method used is Path analysis, validity test and reliability test. Based on the results of the analysis found, it can be explained that both indirect and direct consumer confidence and service quality have a positive and significant influence on customer satisfaction which has an impact on positively influencing consumer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Consumer Confidence, Service Quality, Consumer Satisfaction, Consumer Loyalty
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD IQBAL
Date Deposited:	02 Oct 2018 07:09
Last Modified:	02 Oct 2018 07:12
URI:	http://eprints.ums.ac.id/id/eprint/67255

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