Assessment Of Consumer Attitude And Behavior Towards Shariah Banking Services

SHUKKIE NAKATO, NANNYUNJA and -, Prof. Dr. Bambang Setiaji and -, Soepatini, SE, Msi, Ph.D. (2018) Assessment Of Consumer Attitude And Behavior Towards Shariah Banking Services. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research scrutinized the assessment of consumer attitudes and behaviour towards shariah banking services. The purpose of this research is to investigate the effect of religious motive, service quality, and low charges on customer satisfaction. This research is a quantitative research. The location for the research is shariah bank in Surakarta,Indonesia. Data is collected in this research based on a sample of 100 customers through a structured questionnaire containing 29 questions. The researcher used accidental sampling method which means that the researcher determines the sample accidentally. Analysis is done on this research by using multiple regression analysis, to examine the relationship among independent variables (religious motive, low charges, service quality, and dependent variable (customer satisfaction). The results of this research show significant and negative relationship between religious motive and customer satisfaction, significant and positive relation between low charges and customer satisfaction and insignificant and positive relationship between service quality and customer satisfaction.

Item Type: Karya ilmiah (Thesis)
Uncontrolled Keywords: Islamic banking, Bank selection, Customer satisfaction.
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Pasca Sarjana > Magister Manajemen
Depositing User: Nannyunja Shukkie N
Date Deposited: 28 Sep 2018 01:27
Last Modified: 28 Sep 2018 01:29
URI: http://eprints.ums.ac.id/id/eprint/67245

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