Analisis Pengaruh Kualitas Produk,Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian(Studi Kasus Toko Lesba Fanci)

lasmeri Yanto, Arwan and , Prof. Dr. H. Muhammad Wahyuddin, M.S. and , Novel Idris, S.E, M.M (2018) Analisis Pengaruh Kualitas Produk,Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian(Studi Kasus Toko Lesba Fanci). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to determine the effect of product quality variables, promotion and quality of service to Decision Purchase Clothing (Case Study Store Lesba Fanci). Research using 100 respondents from consumer lesba fanci with sampling technique using convinience sampling. Data collection method used is field study with personal questionnaire distribution. The analysis used in this research is test instrument of research, test of classical assumption, multiple linear regression analysis test, t test, F test, and coefficient of determination (R2). The results obtained from this study have several findings. Product quality has a positive and significant effect on purchasing decision. Promotion has a positive and significant impact on purchasing decisions. The quality of service has a positive and significant effect on the purchasing decision, and simultaneously the product quality, promotion and service quality have significant influence on purchasing decision with contribution given (Ajusted R²) equal to 65,9% and the rest explained by other variable. Keywords: Product Quality, Promotion, Service Quality, and Purchase Decision

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Data, Informasi, Perpustakaan
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARWAN LASMERI YANTO
Date Deposited:	16 Aug 2018 07:46
Last Modified:	16 Aug 2018 07:47
URI:	http://eprints.ums.ac.id/id/eprint/66816

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