Pengaruh Kepercayaan, Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Jasa Taksi Online Go-Car di Kota Solo

Nugroho, Rizma and -, Sri Murwanti, S.E., M.M. (2018) Pengaruh Kepercayaan, Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Jasa Taksi Online Go-Car di Kota Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study to determine whether there is influence of trust, service quality, price and promotion of purchasing decisions online tax service Go-Car in the city of Solo. The methodology used in this research is multiple linear regression with t test, F test and R2 test. The type of research used is quantitative research and using primary data obtained from the questionnaire distribution. Population and sample in this research is FEB Student of Muhammadiyah University of Surakarta. Based on the results of the study showed no significant trust effect on purchasing decisions. There is a significant effect of service quality on purchasing decisions. There is a significant price effect on purchasing decisions. There is a significant promotional effect on purchasing decisions. There is mutual influence of trust, quality of service, price and promotion of purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Quality of Service, Price and Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZMA NUGROHO
Date Deposited:	16 Aug 2018 02:46
Last Modified:	16 Aug 2018 02:46
URI:	http://eprints.ums.ac.id/id/eprint/66788

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