Analisis Pemetaan Produk Dan Minat Beli Pada Skincare Di Kota Solo

Latifah, Nur and -, Kussudyarsana, SE, MSi, PhD (2018) Analisis Pemetaan Produk Dan Minat Beli Pada Skincare Di Kota Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this research on product mapping and purchase intention in skincare in Solo City. Studies conducted on Natasha's skincare, Ella, Larissa, Navagreen and Be Heart. Samples taken in the study were 100 respondents. The analytical method used is multidimensional scaling. Based on the results of the analysis found it can be explained that the priority scale that consumers do when choosing a consumer is skincare Navagreen (1), Be Heart (2), Natasha (3), Ella (4), Larissa (5) on the Product side, purchases are more prioritized Navagreen (1), Be Heart (2), Natasha (3), Larissa (4), and Ella (5). Key words: Multidimensional Scalling, Product, Purchase Intention

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Multidimensional Scalling, Product, Purchase Intention
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NUR LATIFAH
Date Deposited:	15 Aug 2018 07:10
Last Modified:	15 Aug 2018 07:21
URI:	http://eprints.ums.ac.id/id/eprint/66732

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