Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Bibit Padi IR-64 (Kasus Di Desa Ngenden Kecamatan Ampel Kabupaten Boyolali)

Nugroho, Wahyu Eko and , Dra. W. Mukharomah, M.M (2018) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Bibit Padi IR-64 (Kasus Di Desa Ngenden Kecamatan Ampel Kabupaten Boyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine whether the assessment of product quality and price affect the decision to purchase rice seeds. This study took place in the village of Ngenden District. Ampel Regency. Boyolali. The population in this study were 135 rice consumers. Data collection techniques using questionnaires and literature studies. Data analysis techniques used are multiple linear regression analysis, test, F test, R2 test. The results showed that there were relationships between variables: 1) Product quality had a positive and significant effect on purchasing decisions. 2) Prices have a positive and significant effect on purchasing decisions. The test of the coefficient of determination of purchasing decisions is influenced by the variables of product quality and price, and the model has passed the results of classical assumptions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	scientific attitude, biology practicum, science class student
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WAHYU EKO NUGROHO
Date Deposited:	15 Aug 2018 07:28
Last Modified:	15 Aug 2018 07:28
URI:	http://eprints.ums.ac.id/id/eprint/66672

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