Faktor-Faktor Yang Mempengaruhi Mahasiswa Dalam Pengambilan Keputusan Pembelian Secara Online (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Yuliani, Dewi and , Drs. M. Farid Wajdi, MM.,Ph.D (2018) Faktor-Faktor Yang Mempengaruhi Mahasiswa Dalam Pengambilan Keputusan Pembelian Secara Online (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The analysis of this research is about analyzing label, price, consumer's trust toward decision of online purchase. Study conducted on Student Faculty of Economics and Business University of Muhammadiyah Surakarta. Samples taken in the study as many as 120 respondents who had become an online transaction. The analysis method used is multiple linear regression analysis, validity test, reliability test, and classical assumption test. Based on the results of the analysis found it can be explained that the label and consumer confidence have a positive and significant influence on purchasing decisions while prices have a negative and significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	labels, prices, consumer confidence, purchasing decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DEWI YULIANI
Date Deposited:	13 Aug 2018 04:30
Last Modified:	13 Aug 2018 04:30
URI:	http://eprints.ums.ac.id/id/eprint/66167

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