Hubungan Kontrol Diri dengan Perilaku Konsumtif Online Shopping di Instagram Pada Remaja

Tri Rochani, Rina and -, Dr.Wiwien Dinar Pratisti, M.Si., Psikolog. (2018) Hubungan Kontrol Diri dengan Perilaku Konsumtif Online Shopping di Instagram Pada Remaja. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aimed to find out relationship between self-control with consumer behavior of online shopping on instagram in adolescents. Subjects in this study were 10th grade students of senior high school Batik 1 Surakarta with criteria have an instagram account and have done online shopping. Sampling technique used purposive sampling. This study used a quantitative approach. Data collected by self-control scale and consumer behavior of online shopping scale. Data is been analyzed with corelation technique of product moment. The results showed that there is a significant negative relation between self-control and consumer behavior of online shopping with correlation coefficient (rxy) = -0.535 and (sig.) = 0.000 (p <0.01). The negative relation in this study means the higher self-control, then the lower consumer behavior of online shopping on instagram in adolescents, otherwise the lower self-control, then the higher consumer behavior of online shopping on instagram in adolescents. Effective contribution of self-control to consumer behavior of online shopping by 28,6%.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Keyword : Self Control, Consumptive Behavior, Online Shopping
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Fakultas Psikologi > Psikologi
Depositing User: RINA TRI ROCHANI
Date Deposited: 10 Aug 2018 07:05
Last Modified: 10 Aug 2018 07:05
URI: http://eprints.ums.ac.id/id/eprint/65876

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