Analisis Pengaruh Kepuasan Konsumen Pondok Pesantren di Kabupaten Sragen (Studi Kasus pada Pondok Pesantren Dahrul Ihsan Muhammadiyah Kabupaten Sragen dan Pondok Pesantren Walisongo Kabupaten Sragen)

Primadani, Afi Erdika Tito and , Dr. Muzakar Isa, SE.,M.Si (2018) Analisis Pengaruh Kepuasan Konsumen Pondok Pesantren di Kabupaten Sragen (Studi Kasus pada Pondok Pesantren Dahrul Ihsan Muhammadiyah Kabupaten Sragen dan Pondok Pesantren Walisongo Kabupaten Sragen). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to know promotion variable, price, quality of service and facility have influence to consumer satisfaction. The population of this research is at Pondok Pesantren Walisongo Sragen and Pondok Pesantren Dahrul Ihsan Muhammadiyah Sragen. The sample used is 80 respondents with the number in Pondok Pesantren Walisongo 40 respondents and Pondok Pesantren Dahrul Ihsan Muhammadiyah amounted to 40 respondents. The analysis method used is multiple linear regression analysis. The results showed that promotion and facilities have a significant influence on customer satisfaction, while price and quality of service has no significant effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	promotion, price, service quality, facilities and customer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AFI ERDIKA TITO PRIMADANI
Date Deposited:	07 Aug 2018 07:15
Last Modified:	07 Aug 2018 07:15
URI:	http://eprints.ums.ac.id/id/eprint/65336

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