Analisis Pengaruh Iklan, Kualitas Produk Dan Kepercayaan Merek Terhadap Minat Beli Kosmetik Wardah Pada Mahasiswi FEB Universitas Muhammadiyah Surakarta

Vadila, Malvina Fatma and , Nur Achmad, SE. MSI (2018) Analisis Pengaruh Iklan, Kualitas Produk Dan Kepercayaan Merek Terhadap Minat Beli Kosmetik Wardah Pada Mahasiswi FEB Universitas Muhammadiyah Surakarta. Skripsi thesis, Univesitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (488kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (553kB)
	PDF (Bab I) BAB I REVISI.pdf Download (161kB)
	PDF (Bab II) BAB II REVISI.pdf Restricted to Repository staff only Download (193kB) | Request a copy
	PDF (Bab III) BAB III REVISI.pdf Restricted to Repository staff only Download (318kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (203kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (83kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (213kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (577kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (70kB) | Request a copy

Abstract

Analysis of this research on the influence of advertising, product quality and brand trust on buying interest. The study conducted on female university students of muhammadiyah surakarta. Samples taken in the study were 100 respondents who used wardah cosmetics. Data analysis in this study using SPSS 22 program. The analysis method used is multiple linear regression analysis, validity and reliability test, and classical assumption test. Based on the results of the analysis found it can be explained that advertising, product quality, and brand trust have a significant effect on buying interest and product quality is the most dominantly influential variable on buying interest. It can be seen from t arithmetic> t table and probability> 0,05. In the model formed advertising variables, product quality, and brand trust able to explain the variable of buying interest by 60.5% and the remaining 39.5% is still influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Advertising, Product Quality, and Brand Trust
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MALVINA FATMA VADILA
Date Deposited:	07 Aug 2018 04:12
Last Modified:	07 Aug 2018 04:12
URI:	http://eprints.ums.ac.id/id/eprint/65245

Actions (login required)

View Item