Pengaruh Kualitas Pelayanan, Harga, Promosi, Dan Lokasi Terhadap Keputusan Memilih Pondok Assalam Surakarta

Lestari, Puput and , Dr. Muzakar Isa,S.E.,M.Si (2018) Pengaruh Kualitas Pelayanan, Harga, Promosi, Dan Lokasi Terhadap Keputusan Memilih Pondok Assalam Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the quality of service price, promotion, and location Against the decision to vote. Study conducted in Pondok Assalam Surakarta. Samples taken in the study are 70 respondents who send their children to Pondok Assalam Surakarta. Analytical methods used are multiple linear regression, istrumen test and classical assumption test. Based on the analysis results can be explained that both partially and simultaneously the quality of service, price, promotion and location have a positive and significant influence on the decision to vote. In the model formed variable of service quality, price, promotion and location able to explain decision decision variable equal to 61,6% and the rest 38,4% still influenced by other variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality of Service, Price, Promotion, And Location Against Choosing Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	PUPUT LESTARI
Date Deposited:	07 Aug 2018 02:23
Last Modified:	07 Aug 2018 02:23
URI:	http://eprints.ums.ac.id/id/eprint/65203

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