Analisis Pengaruh Harga, Kualitas Produk dan Citra Merek Kopi Kapal Api Terhadap Keputusan Pembelian Mahasiswa-Mahasiswi FEB UMS

Saputra, Reza Ramadhani Arya and -, Edy Purwo Saputro, SE., M.Si. (2018) Analisis Pengaruh Harga, Kualitas Produk dan Citra Merek Kopi Kapal Api Terhadap Keputusan Pembelian Mahasiswa-Mahasiswi FEB UMS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research has a purpose to know price variable.product quality, and brand image Kopi Kapal Api have influence to purchasing decision. The population of this study on students FEB UMS. The sample used amounted of 116 respondents. The method of selecting non probability sampling with purpose sampling. The analysis method used is multiple linear regression analysis. The result show that price, product quality, brand image have an influence on purchasing decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Brand Image, and Purchase Decision.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REZA RAMADHANI ARYA SAPUTRA
Date Deposited:	04 Aug 2018 02:42
Last Modified:	04 Aug 2018 02:42
URI:	http://eprints.ums.ac.id/id/eprint/64944

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