Perbandingan Loyalitas Toko Antara Pemasaran Online dan Offline Pada Produk High Involvement

Putri, Cahaya and , Kussudyarsana, SE, MSi, PhD (2018) Perbandingan Loyalitas Toko Antara Pemasaran Online dan Offline Pada Produk High Involvement. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aims to test the differenc of brand loyalty comparison between online and offline store on high involvement product. The study population were stydents and workers in Surakarta. Data collection techniques using questionnaires by taking 100 respondent test sample T test. Based on the result of the research, the result of T test shows that for variable commitment, attitude and loyalty do not have different perception that consumer’s nuance and buying interest have different perception.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	commitment, consumer satisfaction, buying interest,loyalty, komitmen, sikap kepuasan konsumen, minat beli, dan loyalitas
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	CAHAYA PUTRI
Date Deposited:	10 Aug 2018 07:57
Last Modified:	10 Aug 2018 07:57
URI:	http://eprints.ums.ac.id/id/eprint/64317

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