Perilaku Belanja Di Kalangan Wanita Perkotaan

Sari, Arlina Yunita and , Dr. Anton Agus Setyawan,M.Si. (2018) Perilaku Belanja Di Kalangan Wanita Perkotaan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of hedonic shopping behavior on gender and to determine the effect of utilitarian spending behavior on gender. The population of this study is all consumers who make purchases at Solo City Shopping Center Special in Solo Paragon and samples used by consumers who make purchases at Solo Shopping Center sespcial in Solo Paragon as many as 150 respondents. The results showed has a significant effect on sex and simultaneously variable hedonic behavior and utilitarian behavior on gender.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Heconid Behavior, Utilitarian Behavior and Gender
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARLINA YUNITA SARI
Date Deposited:	11 Apr 2018 07:41
Last Modified:	11 Apr 2018 07:41
URI:	http://eprints.ums.ac.id/id/eprint/61950

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