Sosialisasi Inovasi Badan Usaha Milik Desa (Bumdes) Tirta Mandiri Oleh Pemerintah Desa Ponggok, Klaten Dengan Pendekatan Teori Difusi Inovasi

SABILLA, FITRIA and -, Sidiq Setyawan, M.I.Kom (2018) Sosialisasi Inovasi Badan Usaha Milik Desa (Bumdes) Tirta Mandiri Oleh Pemerintah Desa Ponggok, Klaten Dengan Pendekatan Teori Difusi Inovasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Building Village Owned Corporation (BUMDes) of Tirta Mandiri is a new innovation created by village government of Ponggok, Polanharjo, Klaten. Innovation of building BUMDes aims toenforce the community through management of tourist resorts and corporation which have been managed byBUMDes. The study is conducted to know how the process of socialization of BUMDes Tirta Mandiri innovation by the village government to enforce the community of Ponggok, Polanharjo, Klaten by innovation diffusionTheory. The innovation diffusion theory is a theory trying to explain how a new innovation develops and is adopted by community. In this study, the writer wants to explore the socialization process of BUMDes innovation which was eventually adopted by the community so that people in Ponggok Village can be empowered. The study uses descriptive qualitative method to explain factually a phenomenon by collecting in depth data. Sources of data in this study using primary and secondary data. Data collection techniques use non-participant observation, in-depth interviews and documentation while sampling technique using Snowball Sampling. Furthermore, for the data is valid then the researcher uses data triangulation and to present the data of the researcher using interactive model. The result of the study of socialization process of BUMDes Tirta Mandiri innovation by the village government in enforcing the community of Ponggok, Polanharjo, Klaten by the innovation diffusion theory, BUMDes is socialized by using interpersonal and mass communication. However, the interpersonal communication is more effective to socialize BUMDes to the community because the socialization process run better. On the process of adopting BUMDes innovation, the community is influenced by a number of phase such as knowlegde, persuasion, making decision, application, and confirmation phases. Ponggok community awareness of the importance of social change makes people decide to accept and adopt innovation BUMDES Tirta Mandiri.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Sosialization, village owned corporation (BUMDes), village government, community enforcement, innovation diffusion
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: FITRIA SABILLA
Date Deposited: 06 Apr 2018 08:26
Last Modified: 06 Apr 2018 08:26
URI: http://eprints.ums.ac.id/id/eprint/61341

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