Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Di Industri Meubel Didesa Manggung, Kecamatan Ngemplak, Kabupaten Boyolali

Prastyo Adi, Heriawan and , Dra. Wuryaningsih DL, MM (2018) Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Di Industri Meubel Didesa Manggung, Kecamatan Ngemplak, Kabupaten Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research has the purpose of analyzing the influence of the quality of the products (X 1) and price (X 2) towards consumer satisfaction (Y) on the furniture industry in the village of Gig, district Ngemplak, Boyolali Regency. The population of the research was the consumer furniture in Ngemplak Village, sub-district of Gig, Boyolali Regency. The technique of gathering logging using a questionnaire by taking 100 respondents in accordance with predetermined criteria. This research uses a classic assumption test and multiple linear regression (test t, F, and R2). Based on the research results obtained test results t shows the quality of the products (X 1) and price (X 2) partially positive and significant effect against consumer satisfaction (Y). Test results indicate the quality of the product F (X 1) and price (X 2) together positive and significant effect against consumer satisfaction (Y) in the industry, furniture in Ngemplak Village, sub-district of Gig, Boyolali Regency. This research gives advice to entrepreneurs furniture to choose a suitable strategy in meninngkatkan consumer satisfaction. Keyword: Product Quality, Price, Customer Satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keyword: Product Quality, Price, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HERIAWAN PRASTYO ADI
Date Deposited:	03 Apr 2018 03:55
Last Modified:	03 Apr 2018 03:55
URI:	http://eprints.ums.ac.id/id/eprint/61006

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