Analisis Pengaruh Kualitas Produk dan Brand Trust Terhadap Keputusan Pembelian Sepeda Motor Honda Beat di Surakarta

Ogie Taruna, Dimas and , Drs. Moechammad Nasir, MM. (2018) Analisis Pengaruh Kualitas Produk dan Brand Trust Terhadap Keputusan Pembelian Sepeda Motor Honda Beat di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Product Quality and Brand Trust on the purchase decision of Honda Beat motorcycle in Surakarta. Population and Sample in this study is a community that owns and uses Honda Beat motorcycles in Surakarta. The sample used amounted to 100 respondents while the sampling technique using Purposive Sampling technique. Data type is Primary data. Data collection tool using Questionnaire. Data analysis method used in this research is multiple linear regression analysis. The results of this study indicate that the quality of products and brand trust has a positive and significant impact on purchasing decisions Honda Beat motorcycles.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Brand Trust, Purchase Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIMAS OGIE TARUNA
Date Deposited:	16 Mar 2018 06:41
Last Modified:	16 Mar 2018 06:41
URI:	http://eprints.ums.ac.id/id/eprint/60600

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