Pola Pemilihan Produk Makanan Siap Saji Berdasarkan Persepsi Konsumen dari Aspek Nilai Produk dan Gaya Hidup Pada MC Donalds Slamet Riyadi Solo

Hidayatullah, Sulistyo Amirudin and , Dr. Anton Setyawan, M.Si. (2018) Pola Pemilihan Produk Makanan Siap Saji Berdasarkan Persepsi Konsumen dari Aspek Nilai Produk dan Gaya Hidup Pada MC Donalds Slamet Riyadi Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the aspects of product value and lifestyle to the pattern of fast food selection. This research took sample from consumer population of Mc Donalds slamet riyadi solo, for sample measurement using likert scale and sample used amounted to 100 respondents and using purposive sampling method. The results of this study based on the test results found that lifestyle variable (X2) has a significant influence on the pattern of selection of this production proved that women are more significant to make the selection of products than men.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product value aspect, Lifestyle, Pattern of product selection
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SULISTYO AMIRUDIN HIDAYATULLAH
Date Deposited:	21 Feb 2018 06:19
Last Modified:	21 Feb 2018 06:19
URI:	http://eprints.ums.ac.id/id/eprint/60442

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