Analysis of The Impact of Convenience, Trust, Web Quality, and Social Influence on Online Purchase Intentions in Palestine

S.A NATSHA, ODAY and , Ihwan Susila, S.E, M.Si, Ph.D (2018) Analysis of The Impact of Convenience, Trust, Web Quality, and Social Influence on Online Purchase Intentions in Palestine. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Purpose –The purpose of this study is to investigate and investigate and analyze the relationship between Convenience, perceived trust, Web quality, social influence and online purchases intentions. There a lot of research analyzes the relationship between Convenience, perceived trust, Web quality, social influence and c, butthis research focus on Palestinian people. Design/methodology/approach – This study employed a quantitative research to test the relationship between convenience, perceived trust, web quality, social influence and online purchases intentions. Questionnaires were distributed to 100 respondents. The researcher used Primary data to analyze the relations among the variables. Findings – The results showed that perceived trust demonstrated insignificant effect on online purchases intentions. The results also showed that social influence have a significant effecton social influence. Originality/value –the study recommends that the company improve the relationship of customers by applying the right relationship by increasing the trust and social influence to win the high intentions of customers who will use online shop to shopping through an online store.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perceived trust,social influence,online purchases intentions,Palestinian people.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ODAY NATSHEH
Date Deposited:	20 Feb 2018 08:56
Last Modified:	20 Feb 2018 09:01
URI:	http://eprints.ums.ac.id/id/eprint/60427

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