Pengaruh Promotion Mix Terhadap Keputusan Pembelian Beras Organik UD Padi Mulia Di Kabupaten Sragen

Laksono, Tri Joko and -, Imronudin, S.E. M.Si. Ph.D. (2018) Pengaruh Promotion Mix Terhadap Keputusan Pembelian Beras Organik UD Padi Mulia Di Kabupaten Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of promotion mix on buying decision of organic rice UD Padi Mulia in Sragen regency. Promotion mix used is advertising, personal selling and sales promotion as independent variable, while purchasing decision as dependent variable. Sampling technique used in this study is purposive sampling with the number of research samples as much as 55. data analysis using Multiple Linear Regression. The results showed that advertising, personal selling and sales promotion have an effect on buying decision of organic rice of UD Padi Mulia in Sragen regency.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Promotion mix (advertising, personal selling and sales promotion), purchase decision.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: TRI JOKO LAKSONO
Date Deposited: 09 Feb 2018 09:14
Last Modified: 09 Feb 2018 09:14
URI: http://eprints.ums.ac.id/id/eprint/60071

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