Analisis Pengaruh Nilai Fungsional, Nilai Emosional Dan Nilai Sosial Terhadap Loyalitas Konsumen Motor Yamaha Vixion (Studi Pada Yamaha Vixion Club Indonesia)

Baskara, Bayu and -, Ihwan Susila, SE, M. Si, P.hD (2018) Analisis Pengaruh Nilai Fungsional, Nilai Emosional Dan Nilai Sosial Terhadap Loyalitas Konsumen Motor Yamaha Vixion (Studi Pada Yamaha Vixion Club Indonesia). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of functional value, emotional value and social value to consumer loyalty on yamaha vixion motor. the population of this study is the consumer product Yamaha Vixion. The sampling technique used in this research is convenience sampling with purposive sampling which is a sampling technique based on certain criteria on the respondent. Based on the methods and techniques of sampling obtained as many as 153 respondents in accordance with the criteria. Data collection method used is questionnaire. Data analysis technique in this research is validity test, reliability test, multiple linear regression test, determination test (R2), model accuracy test (F test) and parameter of estimation test (t test). The results of this study indicate that the functional value and emotional value have a significant influence on consumer loyalty. Unlike the social values, the results showed that the social value does not affect the consumer loyalty motor yamaha vixion.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Functional Value, Emotional Value, Social Value, Consumer Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: BAYU BASKARA
Date Deposited: 09 Feb 2018 02:43
Last Modified: 09 Feb 2018 02:43
URI: http://eprints.ums.ac.id/id/eprint/59713

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