Pengaruh Kepuasan Jasa Pelayanan Konseling Apoteker Di Apotek Terhadap Kemauan Membayar (Willingness To Pay)

Novitasari, Khusnul and , Mariska Sri Harlianti, M.Sc., Apt. (2018) Pengaruh Kepuasan Jasa Pelayanan Konseling Apoteker Di Apotek Terhadap Kemauan Membayar (Willingness To Pay). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In doing pharmacy service, pharmacist is not only formulating and selling drugs, but pharmacist also must interact with patient and responsible on therapy given to patient. Meanwhile, there is price that must be paid by patient as a submission for the counseling service that done by pharmacist. The aim of this research is to measure Willingness to Pay value of pharmacist counseling service in Surakarta Kimia Farma pharmacy and analyze the satisfaction of pharmacist counseling service at pharmacy toward Willingness to Pay. This research is non-experimental with cross-sectional. The data were taken from questionnaire, fulfilled by 100 patients visiting to Kimia Farma pharmacy and got counseling service by pharmacist at pharmacy. Satisfaction is measured based on 4 dimensions, those are: tangible, reliability, assurance, empathy. Willingness to Pay (WTP) counseling service by pharmacist at pharmacy was measured by payment card method. The influence of pharmacist counseling service satisfaction on Willingness to Pay was analyzed by Pearson correlation (p value < 0,05). The research shows Willingness to Pay average value Rp20.652 with analysis result, no effect between pharmacist counseling service at pharmacist store on Willingness to Pay (p-value = 0,422).

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: satisfaction, counseling, willingness to pay
Subjects: R Medicine > RS Pharmacy and materia medica
Divisions: Fakultas Farmasi > Farmasi
Depositing User: KHUSNUL NOVITASARI
Date Deposited: 07 Feb 2018 02:43
Last Modified: 07 Feb 2018 02:43
URI: http://eprints.ums.ac.id/id/eprint/59450

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