Pengaruh E-Commerce Terhadap Keputusan Pembelian Melalui Online Shop

Prasetyo, Renno Adhi and , Dr. Edy Purwo Saoutro, SE., M.Si (2018) Pengaruh E-Commerce Terhadap Keputusan Pembelian Melalui Online Shop. Skripsi thesis, Universitas Muhammadiyah Surakarta.

[img] PDF (Naskah Publikasi)
NASKAH PUBLIKASI.pdf

Download (677kB)
[img] PDF (Halaan Depan)
HALAMAN DEPAN.pdf

Download (705kB)
[img] PDF (Bab I)
BAB I.pdf

Download (33kB)
[img] PDF (Bab II)
BAB II.pdf
Restricted to Repository staff only

Download (125kB)
[img] PDF (Bab III)
BAB III.pdf
Restricted to Repository staff only

Download (115kB)
[img] PDF (Bab IV)
BAB IV.pdf
Restricted to Repository staff only

Download (147kB)
[img] PDF (Bab V)
BAB V.pdf
Restricted to Repository staff only

Download (12kB)
[img] PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf

Download (25kB)
[img] PDF (Lampiran)
LAMPIRAN.pdf
Restricted to Repository staff only

Download (159kB)
[img] PDF (Surat Pernyataan)
SURAT PERNYATAAN PUBLIKASI KARYA ILMIAH.pdf
Restricted to Repository staff only

Download (89kB)

Abstract

ABSTRACTION This study aims to analyze the effect of appearance, content, navigation, and shoping process to purchase decisions through online shop. this study took a sample of student population and student of Muhammadiyah University of Surakarta Faculty of Economics and Business for the measurement of sample using questionnaire sklt likert, the sample that is used amounted to 65 respondents and using convenience random sampling method. For the method of analysis of this study use multiple regression analysis method. The results of this study based on hypothesis testing (t test) showed that the variable appearance (appearance) has a significant influence on purchasing decisions through the online shop. Based on the coefficient of determination (R2) appearance variables as moderation strengthens the effect of appearance on purchasing decisions through online shop Keyword: E-commerce, navigation, appearance, content, shoping process, online shop, buying decision

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: E-commerce, navigation, appearance, content, shoping process, online shop, buying decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RENNO ADHI PRASETYO
Date Deposited: 05 Feb 2018 07:24
Last Modified: 05 Feb 2018 07:24
URI: http://eprints.ums.ac.id/id/eprint/59190

Actions (login required)

View Item View Item